When it comes to choosing toys for your baby’s first year, it’s all about quality over quantity. A few developmentally appropriate pieces are much more valuable than a mountain of toys that sit gathering dust in a toy box!

But how do you know which toys are right for your baby at each stage of their development?

With our award-winning Baby’s First Year subscription, you don’t need to know! We take the guesswork out of it for you by delivering all the sensory toys and resources you need for your baby’s first twelve months direct to your door, exactly when you need them.

⭐ Each box is tailored to your baby’s age and the milestones they’re likely to be hitting in the next three months.

⭐ All items are full sized and selected for their open-ended play potential.

⭐ We only include high-quality toys and resources from renowned early-years brands.

⭐ A downloadable Ways to Play guide accompanies each box, giving you tips on exploring the box contents with your little one.

Check out our demo video below to see an example of the kind of items you might receive in our Baby’s First Year sensory-play boxes. The specific contents may vary from box to box, as we’re always seeking out new treasures, but one thing that will always be the same is the quality and variety of the toys and resources.

Everything we include is tried, tested and chosen based on our experience as sensory-play specialists and as parents playing with our own babies. And of course, everything is selected to nurture the specific skills your baby will be working on at that age.