We’re here to help you overcome the overwhelm with a carefully curated, easy-to-navigate collection of sensory toys and activities to ignite little senses and inspire play. The truth is, playing with your baby shouldn’t feel complicated. They don’t need a mountain of toys. And you don’t need a bottomless bank account or a qualification in early-years teaching! All you really need is a few age-appropriate, open-ended resources and some guidance to get you started. Your baby will take it from there!

Our award-winning Baby’s First Year subscription boxes are designed to give you all the sensory toys and resources you need for your baby’s first twelve months. I’ve done all the research and shopping around, so you don’t have to! (There’s already enough to think about when you have a new baby, right?).

The boxes are created as a quarterly series of four: you can join when your baby is newborn to receive all four boxes and a full year of play possibilities, or sign up to receive our sensory boxes from when your baby is aged 3-6 or 6-9 months.

Delivered straight to your door exactly when you need it, each box is tailored to your baby’s next milestones and accompanied by our downloadable Ways to Play guide, which is full of inspiration and ideas for exploring and enjoying the box contents together.

If you’re looking to add individual pieces to your toy collection, or you’re shopping for an older baby or toddler, our shop features a selection of sensory toys for children from birth to three years. From wooden toys and play mats to Pikler-inspired triangles, rockers and ramps, you’ll find something to engage your little one while encouraging their early-years development and inspiring imagination at every age and stage.

Shop by age to browse a selection of developmentally appropriate pieces, or navigate by product type if you know what you’re looking for. However you choose to shop, you have the complete peace of mind of knowing we only select sensory toys from the very best early-years toy brands, including Petit Boum, Rosa & Bo, Jumini Wooden Toys, Studio Circus, TickIt, Capikooa and many more. We’ve also road tested every item we stock for quality and play potential, which means they’re all baby-and-mum approved!