Freddie the Firefly


When babies are first born, they see in black and white. This is why Freddie strikes a balance between bright, high contrast patterns and bold solid colours that help to stimulate baby's vision. Sounds like squeak, clink, and crinkle also help to stimulate and develop baby's auditory and tactile skills. Freddie's large, friendly eyes invite baby to focus and stare at a single object, which may help to calm.

Designed for use from birth on up, and developed in conjunction with child development experts from Yale University, this plush toy has a link clip for easy attachment to play gyms, strollers and high chairs.

Made to be safe for newborns and young children, Freddie features a soft velour body that's ideal for cuddling and busy wings with a peek-a-boo mirror for interactive play. Multiple textures keep your baby interested, encouraging them to explore. Additionally, the rings clink together, and the tethered ladybug teether - which baby can pull out or store in a cute little pocket - and knotted antennae are perfect for chewing. For added fun and to aid motor development there's also a ball that squeaks when squeezed.