Baby's First Year Subscription Package



Sometimes it can be overwhelming searching for the ideal toys to stimulate your baby - right?

Well it doesn't have to be...

Let us take that overwhelm feeling away with our award winning Baby's First Year Subscription.

The Baby’s First Year subscription is a quarterly series of four play boxes, carefully curated to provide all the toys and resources needed to stimulate your baby's senses from 0-12 months and beyond.

Each box is bursting with age-appropriate kit and comes complete with a downloadable play and development guide tailored to baby’s next milestones. We only select open-ended pieces that complement one another and are built to last – in terms of both quality and play potential.

Did you know that engaging in sensory play with babies can benefit brain and language development, motor skills, social interaction and much, much more and the great news is you don’t need to be an early-years expert or the proud owner of a bottomless toy box to create fun and interactive sensory experiences at home.

So, help your baby to learn and grow and sign up to our quarterly subscription package and enjoy receiving an exciting new box every 3 months, focusing on key development and milestone stages throughout their first year.

This is a quarterly subscription package, you will be billed £36.97 per box every 3 months and receive a new box every 3 months. Your subscription will end once you receive the 9-12 month box.

Choose from the following options for joining:

  • Newborn - Receive 4 boxes in total throughout the year (£36.97 per box).
  • 3-6 months - Receive 3 boxes in total throughout the year (£36.97 per box).
  • 6-9 months - Receive 2 boxes in total throughout the year (£36.97 per box).

Each box will contain a mixture of age appropriate toys and resources and a detailed guide available as a download, explaining how each item helps your baby learn.

Join our mailing list to get 10% off your first box: 

 Subscribe here

Read our FAQ's here.


  • Sign UpSign your baby up to our quarterly subscription based on their age from the drop down menu below.
  • Relax - We have done all the research based on your baby's age. Look forward to receiving their new boxed filled with age appropriate toys and resources to encourage their development.
  • EnjoyEnjoy exploring your new box with your baby and watch them flourish as they explore the world around them.

Silver runner up in The Project Baby Awards 2020

Finalist in the Junior Design Awards 2021

Finalist in the Made for Mums Awards 2021

As seen in The Independant

Recommended by MyBump2Baby


Customer Reviews

Based on 16 reviews Write a review

Customer Reviews

Based on 27 reviews
Some of Hudson's favourite toys

Both me and my baby boy have loved having these boxes arrive every three months. The toys and guides are brilliant and some of his favourite toys have come from these boxes. Definitely recommend subscribing.


I bought a year's subscription for both my granddaughters born in November and December 2020. They have thoroughly enjoyed the first box and are still enjoying its contents. And now the second box has arrived and there are even more treasures inside. All the objects are excellent quality and perfect for the stage of development. I wish I had had such things when my daughters were babies.

First Year Subscription Box

These boxes are amazing and the quality is great. What's best is that our daughter loves every single thing so we hardly bought anything else for her as there is plenty of things in each of the boxes. She still plays with all of them. I would absolutely recommend for everyone.

Brilliant gift

My sister absolutely loved these boxes for her daughter, both for the quality and range of the toys. She is doing an online sensory course with baby and the teacher was apparently very impressed at what they had!

Baby Sensory at home

Being unable to take my little girl (now 3 weeks old) to sensory classes for the foreseeable, I signed up for the newborn package. We've been using the items daily during tummy time and she seems to enjoy everything! Even my 2 year old likes it, 'me need it, me love it' as he says 😂