Baby’s First Year: Sensory-Play Subscription Boxes

All the sensory toys and resources your baby needs for less than £15 a month!

As featured in The Independent and Junior Magazine as one of the UK’s best baby-subscription boxes and winner of the best subscription box in the Junior Design Awards 2021.

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What is the Baby’s First Year subscription?

When it comes to choosing toys for your baby’s first year, it’s all about quality over quantity. A few developmentally appropriate pieces are much more valuable than a mountain of toys that sit gathering dust in a toy box!

But how do you know which toys are right for your baby at each stage of their development?

With our award-winning Baby’s First Year subscription, you don’t need to know! We take the guesswork out of it for you by delivering all the sensory toys and resources you need for your baby’s first twelve months direct to your door, exactly when you need them.

Why do parents love our sensory-play subscription boxes?

⭐ Each box is tailored to your baby’s age and the milestones they’re likely to be hitting in the next three months.

⭐ All items are full sized and selected for their open-ended play potential.

⭐ We only include high-quality toys and resources from renowned early-years brands.

⭐ A downloadable Ways to Play guide accompanies each box, giving you tips on exploring the box contents with your little one.

What’s in the box?

Check out our demo video below to see an example of the kind of items you might receive in our Baby’s First Year sensory-play boxes. The specific contents may vary from box to box, as we’re always seeking out new treasures, but one thing that will always be the same is the quality and variety of the toys and resources.

Everything we include is tried, tested and chosen based on our experience as sensory-play specialists and as parents playing with our own babies. And of course, everything is selected to nurture the specific skills your baby will be working on at that age.

How many boxes will you get?

Our award-winning Baby’s First Year boxes are designed as a quarterly series, with each box building on the last and arriving exactly when your baby is ready to explore a new set of skills. The number of boxes you’ll receive depends on when you sign up:


Sign up for a newborn: you’ll receive all four boxes over 12 months

Sign up for a baby aged three to six months: you’ll receive three boxes over nine months

Sign up for a baby aged six to nine months: you’ll receive two boxes over six months


Ready to make a sensory-play date with your baby? Simply select the age you’d like to sign up for above, then sit back and look forward to exploring your first box.

Just £43.97 per quarterly box with FREE delivery

What's in the box?

Watch for examples of what your baby may get inside their First Year Boxes.