OCTOBER SIGN UPS ARE NOW OPEN - FIRST BOXES WILL BE DISPATCHED BY THE 12TH OF OCTOBER 2021.

Quarterly Sensory-Play Subscription | Baby’s starting age: 0-3 months | Four boxes | £43.97 per box (billed/sent every three months) | FREE delivery

£43.97
STARTING AGE: 0-3 Months: Start your subscription from 0–3 Months - £43.97 per box (billed/sent every three months)

This quarterly subscription series provides you with all the age-appropriate sensory toys and resources you need to support your baby’s development from birth to 12 months. The first delivery you’ll receive will be our 0–3 Months box.

How does the Baby’s First Year subscription work?

Subscribing to our sensory-play boxes is easy!

  1. Add the 0–3 Months box to your cart and check out in a few clicks. Relax and tick ‘buy baby toys’ off your to-do list – we’ve got you covered for the next twelve months!
  2. Receive your 0–3 Months box and scan the QR code that’s inside to download our Ways to Play guide. Have fun exploring the contents with your little one!
  3. You’ll receive your 3–6 Months box around twelve weeks later, followed by your 6–9 Months box and finally your 9–12 Months box. You’ll be billed £43.97 automatically as we dispatch each box, and your subscription will end when you receive the last box.

The total cost for all four boxes is £175.88. This equates to just £14.66 a month to receive all the toys and resources you need for your baby from birth to 12 months. Even better, they’ll be delivered to your door, exactly when you need them!

Shopping for an older baby?

Don’t worry – you can begin your subscription with our 3–6 Months or 6–9 Months box instead!

How does the Baby’s First Year subscription series support your baby’s sensory development?

Every three months, just as your baby is likely to be tackling a new set of developmental milestones, you’ll receive a new set of high-quality sensory toys and resources. Each item is specially selected to build on what your baby has already learned and nurture their brain through the next phase of their development and beyond – this takes all the pressure off you to find age-appropriate toys, because we’ve found them for you!

A downloadable Ways to Play guide accompanies each box to help you get the most out of the contents. It explains which milestones your baby is likely to be working towards at their current age, and how you can use each item in your box to help them get there.

Why do babies aged 0–3 months need sensory stimulation?

During the first three months of their life, a newborn baby goes through a huge amount of developmental change and their brain grows at an incredible rate. From the moment they’re born, you’ll notice your baby responding to their environment – especially to touch, sound and light – but you’ll see their responsiveness increase rapidly with every week that passes.

Your baby’s vision develops dramatically at this age: to start with they can only see items that are eight to twelve inches away from them, and everything is pretty fuzzy and colourless. By the time they’re around three months old, they’ll begin to track moving objects with their eyes and they’ll start to see basic colours.

During this time, you’ll also notice your curled-up little bundle start to stretch out their arms and legs and develop the beginnings of head control. Their little hands will gradually change from a tight fist to more open palms that are suddenly eager to reach and grab at anything and everything within reach!

Sounds and music may initially startle your baby, but over time you’ll see them purposefully turn their head towards noise. And, of course, they’ll become more interested and interactive, and you’re likely to get those precious first smiles, coos and maybe even giggles.

The time you spend interacting one-to-one with your baby from birth to three months plays a crucial role in helping them reach these milestones by stimulating and nurturing their senses.

What’s in the 0–3 Months sensory-play box?

Our 0–3 Months box is all about introducing you to sensory play and supporting your baby's visual and cognitive development.

Research shows that patterns of black, grey and white register the strongest on a newborn’s retina, and the first colour your baby will be able to distinguish is red (usually from around 1012 weeks). Introducing a baby to this type of high-contrast stimulation sends strong visual signals to the brain, promoting faster brain growth and visual development.

The items you’ll receive in your 0–3 Months box will be hand-picked to support this, while also stimulating your baby’s other senses with interesting textures and sounds. The exact contents of our boxes vary from month to month, but the kind of things you can expect are as follows:

Printed muslins

Board books

Soft rattles

Crinkle toys

Reversible cards

Sensory decals

And, of course, you’ll also get access to our downloadable Ways to Play guide, which is bursting with information on your baby’s development and ideas for using the items in your box in a variety of ways to stimulate their senses.

Any questions?

The answer is probably lurking among our FAQs, but if you can’t find the information you need please don’t hesitate to get in touch – we’re always happy to help.

Customer Reviews

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Customer Reviews

Based on 68 reviews
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Susanna Williams

Loved this, wish they had one for 1-2yrs as would have continued

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Laura Baddiley
Amazing

I love receiving each box, such thought has gone into the products. They are real quality items and the guide on how to use each item is an added bonus. Would definitely recommend.

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Eleanor Flanders
Highly recommend

I have loved receiving these boxes and my daughter has loved all of the well chosen toys! All of my friends subscribed during lockdown and I have just purchased the subscription for my friend who has just had a baby! Customer service is incredible as well! Very helpful and personable x

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Louise Horgan
A fantastic resource

I became a mum for the first time at the height of the pandemic which meant everything and everyone was closed and I became really worried about my ability to play with my baby in a meaningful way. It was then that I came across this subscription box and I signed up immediately. I have been absolutely delighted with the toy boxes and play suggestions that have been sent. They gave me so much more confidence in being able to play with my daughter and she absolutely loves the toys, many of which are things I wouldn’t normally have picked myself. I am so sad to have just received our final box but I know my daughter (and I) will take great joy in continuing to play with the toys for a long time. Thank you for such a wonderful resource!

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Helen Wiltshire
Best newborn purchase

These boxes were a fantastic purchase, my little boy has loved every item that’s been included in them. It’s taken the pressure off completely to try and find toys suitable for each age to interest him. The time and effort that have gone into the guides and boxes is evident and I love supporting a small business! I’m gutted it’s my last box.